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This is an Open Ended Project. Participate!
Help California AG Industry be more effective. Share your innovations and ideas so we can bring more value to the image the general public have of agriculture. United we are stronger in giving farmers the value they diserve.Remember: You are as good as your image. Let’s develop the image that better reflects the quality of agricultural products and the importance of food in our lives. … Read entire article »
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Why is Traceability Important
Improving product trace back is an aspect of food safety reform that should receive near unanimous support, … Read more »
INNOVATION – THE SOUL OF CALIFORNIA SUCCESS
They say that every town has a specific personality. Just like anyone else, a village crawls out of the crib to become a town, and after a few centuries of experimenting with all the … Read more »
B2B Communication is not Advertising
Business-to-Business Communication Is Not Advertising There is a very common misperception in our business: In a party, when I tell someone I am a business-to-business communication strategist, they usually reply with “Oh . … Read more »
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B2B Communication is not Advertising
Business-to-Business Communication Is Not Advertising There is a very common misperception in our business: In a party, when I tell someone I am a business-to-business communication strategist, they usually reply with “Oh . . . advertising.” I, of course, don’t want to be rude, so I just say, “Close enough.” Now that we have more time, let’s go deeper into the matter and I’ll try to make my point. Advertising Advertising is the act or practice of calling public attention to one’s product, service, or need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, and in other ways to get more customers. Advertising is a very effective tool when you need to … Read entire article »
INNOVATION – THE SOUL OF CALIFORNIA SUCCESS
They say that every town has a specific personality. Just like anyone else, a village crawls out of the crib to become a town, and after a few centuries of experimenting with all the options offered to it, like any teenager, it finally blooms into a beautiful city full of habits and character which reflects the mature culture and unique tastes of the people who live in it. The same can be said about a state. The actions and options accumulated through time wind up creating a way of thinking that infuses each one of its inhabitants to produce the cultural fabric that closely holds the population together. In California, the characteristic that holds every one of us together is called innovation. That’s what is so … Read entire article »
Why is Traceability Important
Improving product trace back is an aspect of food safety reform that should receive near unanimous support, as it will result in improved outcomes for both consumers and the food service industry. For consumers, better traceability can mean: 1. Fewer outbreaks: The ability to identify where food has gone downstream from a supplier can better allow a recall or removal from … Read entire article »